Client case study 1
This client approached Brockman Media feeling overwhelmed by the demands of managing social media. They were seeking a clear, results-driven strategy to increase engagement, build brand awareness, and grow their audience with a particular focus on reaching users in a specific geographic location.
Our approach
To meet these goals, we developed and executed a tailored social media strategy for Facebook and Instagram. This included:
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Conducting audience analysis to identify key demographics and local segments
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Defining content pillars aligned with the brand’s voice and mission
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Creating high-impact, platform-specific content that resonates with the target audiences
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Implementing engagement tactics and growth strategies tailored to each platform
This targeted and consistent approach significantly increased the brand’s visibility in the desired location and positioned them as a trusted presence within that community.
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Results seen within the first 3 months
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256.3% increase in new followers gained on Facebook
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2,000%+ increase in Facebook content interactions
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321.2% increase in Instagram profile visits
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5,600%+ increase in Instagram reach
Since partnering with Brockman Media, the client has experienced over a 25% increase in Instagram followers.
Lessons Learnt
Working with this client reinforced the importance of tailoring platform-specific strategies that address both audience behaviour and geographic targeting. We learnt that clear audience segmentation combined with content that resonates locally can dramatically boost engagement and follower growth, even within competitive markets.
Ongoing Partnership
The client has consistently expressed high satisfaction with our work, praising our strategic approach, attention to detail, and the impact of our efforts. As a result, they’ve chosen to renew their contract multiple times — a testament to the results we've delivered and the trust we've built. We continue to support this client with a strategy that evolves alongside their goals, maintaining a strong and consistent online presence that delivers measurable outcomes.