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Client case study 2

Referred by a reputable business owner, this startup client approached Brockman Media seeking support with their social media presence. As a newly launched business, they were struggling to maintain a consistent, engaging online identity while managing the many demands of starting a business. Their core objectives were to increase brand awareness, generate leads, and educate their audience on their unique offering. 

 

Our Approach

To meet these goals, we designed and implemented a comprehensive social media strategy across Facebook and Instagram, tailored specifically to the needs of a startup in a competitive local market. Our work included:

  • Conducting audience analysis to identify key demographics and location-based segments

  • Performing in-depth competitor research to uncover strategic content opportunities

  • Developing a flexible content strategy that highlighted their offering, educated their audience, and established their business online 

  • Crafting a bold visual identity to differentiate them from competitors

  • Applying platform-specific engagement tactics and growth strategies to increase reach and connection

 

This strategic approach enabled the client to quickly engage with their local community, including other business owners and potential customers, establishing a strong presence both online and offline.

 

Offline Strategy

Recognising the value of integrated marketing for a startup, we also supported the client with an offline strategy. Leveraging Brockman Media’s in-house creative services, we designed bespoke print advertisements which were published in the local press, further reinforcing the client's credibility and visibility within their target area.

 

Results to Date

In a short time, the client has experienced impressive growth, including:

  • 125%+ increase in Facebook content interactions

  • 66%+ increase in Facebook reach

  • 333%+ increase in Instagram profile visits

  • 319%+ increase in Instagram follows

  • 389%+ increase in Instagram reach

  • 1,200%+ increase in Instagram content interactions

 

Lessons Learnt

Working with this client highlighted the unique challenges startups face in balancing online presence with other business demands. Our experience underscored the value of integrating both digital and offline marketing efforts to build credibility and community trust from the ground up. In-depth competitor and audience analysis proved essential in crafting a flexible, educational content strategy that drives both awareness and lead generation. 

 

Ongoing Partnership

Our bespoke strategy continues to deliver results aligned with the client’s original goals. In just a short period since launching, the client has seen substantial online and business growth. They remain highly satisfied with Brockman Media’s work and continue to place their trust in us to manage and grow their digital presence.

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